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2011 PARIS AGENDA

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/// DAY 1 – THURSDAY OCTOBER 6th 2011 ///
8h00

Doors Open

8h45-9h15

Welcome and introduction

Laurent Allard Managing Director
HEC Paris – Asso. Diplômés
Yann Depoys
Advertising Manager Southern Europe and Central
eBay
Frédéric Tassy
Managing Director
HTC France
9h15-9h30

Opening Keynote

2011, the year of influence
Mercedes Erra Executive CEO
Euro RSCG Worldwide
MEDIA & COMMUNICATION
9h30-10h15

The New Media Ecosystem

Social TV
Laurent Solly
Managing Director
TF1 Publicité
A 100% convergent media
Pierre Conte
Deputy Managing Director
Groupe Le Figaro
The cross-platform media strategies
Christophe Muller
Director of Partnerships – SEEMA region
YouTube
Orange: digital coach and personal media hub
Paul-François Fournier
Executive VPOrange Technocentre
Thomas Blard (moderator)
Journalist
Décideurs TVLCI
10h15-11h00

From Brand Content to Brand Culture

Louis Vuitton, Europcar, IBM : the keys for conversation!
Natalie Rastoin
Managing Director
Ogilvy France
From Soda to Media
Jean-Robert Bellanger Digital Marketing Manager
Red Bull
France
New audience, new conversations
Nicolas Levant
Head of International
Retail Advertising
BNP Paribas
Daniel Bô (moderator) Executive Director QualiQuanti
11h00-11h30

Networking Tea & Co.

11h30-12h15

Media Planning & Influence Strategies

Au-delà du Paid, Owned & Earned Media
Thomas Jamet Biographie
Brand Content Commission President UDECAM
CEO – Newcast (Vivaki)
Social networks, new advertising model and complementary media?
Stephanie Sabourin Media Director Europe
Disneyland Paris
Green Marketing: smoke and mirrors or genuine corporate strategy?
Manuel Berquet-Clignet
Marketing Director Coca-Cola
Isabelle Musnik (moderator)
Managing Editor
INfluencia
12h15-13h00

Music business ecosystem: what models for the future?

Music Business 2.0
Gael Solignac-Erlong
Directeur Général adjoint
Newcast (Vivaki)
Radio & 360
Jêrome Fouqueray Managing Director
Fun Radio
The Broadcast, Live, Publishing equation
Thomas Kouck Managing Director Lagardère Digital France
Direct to fans
Yvan Boudillet
Marketing Digital Director
EMI MUSIC FRANCE
Bruno Crolot (moderator)
Director Music Markets
MIDEM
13h00-14h15

Networking Sushi & Co.

eMARKETING & eCOMMERCE
14h15-15h00

eCommerce Trends 2012

Global to very local, 2012 trends
Yann Depoys
Advertising Manager Southern Europe and Central
eBay
An eCommerce Web Brand « à la Française »
Anne-Laure Constanza
CEO
Envie de Fraises
eCommerce : risks and challenges
Christiane Féral-Schuhl
Bâtonnier désigné du Barreau de Paris
O.A.P
Overview of the french eCommerce
Marc Lolivier (moderator)
Deputy Managing
Director
FEVAD
15h00-15h45

Digital Luxury, Fashion & Beauty

Tablets: the new eldorado for magazines?
Xavier Romatet
CEO
Condé Nast France
Retail Digitalisation
Hervé Navellou
CEO
L’Oréal France
LACOSTE L! VE: 360 ° digital strategy
Christophe Chenut
Managing Director
Lacoste
Gilles Blanc (moderator)
Director of Studies
CCM Benchmark Group
15h45-16h15

Networking Tea &Co.

MANAGEMENT & PROSPECTIVE
16h15-16h30

The Talk

Georges Mohammed-Cherif
CEO
Buzzman
16h30-17h15

Digital HR

The impact of mobile in organisation
Dominique Busso
CEO
NetMediaEurope
Fabrice Lacombe
CEO
Michael Page France
Online Recruting
Eric de Saqui de Sannes
DRH
Sogeti France
Recruiting 360
Thibaut Gemignani Managing Director
Figaro Classifieds
David Abiker (moderator)
Journalist
Europe 1
17h15-18h00

BRIC’S & Co

The world is not so flat
Dominique Delport
Executive Director
Havas Media
a brief History of Digital Russia… and beyond
Anton Nossik (Антон Носик)
Serial Entrepreneur, Founder
Помоги.Орг
BRIC & CRM
Benoit Gourdon
EVP Operations & Co-founder
Neolane
Delphine Gatignol
VP Sales
comScore, Inc.
Emmanuel Vivier (moderator)
Social Media Expert
Emmanuel Vivier.com
 
18h00-18h45

What’s next?

Join the Conversation: Engaging with Your Audience on Twitter
Jessica Verrilli
Business Development
Twitter.com
Communication & 3D
Frédéric Vacher Content & Media Strategy Marketing Manager Dassault Systemes
SOLOMO, Social-Local-Mobile
Olivier Le Garlantezec
Managing Director – Europe
PhoneValley -Publicis Group
The impact of Internet on the french economyie
Gilles Babinet Entrepreneur, Chairman of the « Conseil national du numérique» (CNNum)
18h45-19h00

Replay of the Day

Emery Doligé
19h00-19h30

HUB AWARDS 2011 CEREMONY

Nicolas Bordas
CEO
TBWA
FRANCE

Chairman of the HUBAWARDS 2011
19h30

COCKTAIL in partnership with Pernod Ricard

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/// JOUR 2 – DAY 2 – FRIDAY OCTOBER 7th 2011 ///
-
WORKSHOPS
8h00

Doors Open

8h30-9h00

Coffee of the 2.0 Press

Luc De Barochez Editor
Le Figaro.fr
Laurent Guimier
Digital Information Director
Lagardère News Division
Marion Moreau
Senior Editor FrenchWeb.fr
Stéphane Bodier
(moderator)
CEO
OJD
9h00-9h30

The New Tools of Influence

From Data to Value: the Stakes of Behavioral Targeted Advertising
Alain Levy
CEO
Weborama
Payment & 360
Jessica Delpirou
Marketing Manager
Paypal
Dashboard Intelligence : Listen, Learn and Act in real time
Freddy Mini
CEO
Netvibes
Jean-François Ruiz Biographie (moderator)
CEO @ PowerOn, Blogger
& Author
9h30-10h00

Social Shopping

Social Shopping & Social CRM: a new relationship axis
Yseulys Costes
CEO
1000 mercis
Feedback on the european strategy
Ulric Jérome
Executive Director PIXmania Group
Emmanuelle Castillo (moderator)
Social Media Director
Outsourcia
10h00-10h30

Bad Buzz and Organizational Values

Bruno Clément
Deputy Managing Director Publicsystemehopscotch.com
Lucile Merra
Social Media Consultant
Eurêka Eurêka
William Ory
e-reputation manager
Wellcom
François Vogel
Managing Director
TBWA-SMARTS
Thierry Wellhoff (moderator)
CEO
Syntec RP
10h30-11h00

Networking Tea & Co.

11h00-11h30

Online to Store

Jean-Marc Tassetto
Managing Director
Google
France
Anne-Marie Gaultier Dreyfus
Marketing Manager
Galeries LafayetteBHV
Patrick Russo Communication Manager
LaSer
Hervé Bloch (moderator)
Co-Founder – Chairman
Internet Managers Club
11h30-12h00

Community Management for a Global Brand

Multi-brand strategy & multi-country
Vinciane Masure
New Media Strategy Director
ACCOR
10 million Facebook fans pages : How to maintain and develop this new relationship for brand managers?
Guillaume du Gardier
Digital Media Manager Ferrero West. & South Europe
Engage your team to better engage consumers
Yann Gourvennec
Web, Digital & Social Media Manager
Orange
Cyril Attias (moderator)
CEO
Blogger Agency
12h00-12h30

Facebook: media, music, content distribution

Julien Codorniou
Head of Partnerships
Facebook France
Axel Dauchez
Managing Director
Deezer
Marjorie Paillon (moderator)
Tech24 Presenter
France 24
12h30-12h35

The Talk

Tony Parker
San Antonio Spurs
12h35-13h00

Closing Panel: from e-revolution to e-society

Alec Ross
Senior Advisor for Innovation Office of the Secretary of
State H.d R. Clinton
// Partenaires institutionnels // Partenaires médias
HUBFORUM PARIS 2012 – DIGITAL INFLUENCERS FORUM